“Day Job” is a spec commercial advertising campaign for Crocs, embodying their slogan “Come As You Are”.

This 30-second spot and still photography campaign was created to share the belief that we are all creative, no matter where we find ourselves, or what someone’s impression may be of us.

Production Company: Essence Picture Company

Director/Writer/DP: Cullen Blanchfield

Producer/Stylist: Bella Poscente

Producer/Gaffer/Cam Op: Théo Michel

Editor: Sandro Brasini

Starring: Alice Piccirilli

Choreographer: Joshua McCooey

Hair and Makeup: Yevgeniya Kozlova

Camera Assistant: Henry Vogt

Colorist/Finishing: Essence Picture Company

Location: Bel Aire Diner, Queens

Shot on: Sony FX6 and FX3